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Strategic Product Levitation
Business Lead Generation
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Business In Berkshire – How It Works For Me!
Yesterday I received a call from a new customer with a web content project. How did he hear of Moonsail? Was it a contact I’d made through networking? Was he from one of the companies I’d spoken to during one of my ‘cold-calling’ campaigns? No actually, he’d seen a couple of my articles on Business in Berkshire and taken a look at my profile page before checking the ‘official’ Moonsail website.
Looking back over the past few weeks I realise this is becoming quite common. In fact around 75% of my recent projects have come – directly or indirectly – as a result of my association with B in B ! Which is quite a result; something worthy of a quick analysis…
When I first hooked up with Jon Davey last September, I’d only been in business just over a month and things were pretty quiet. I was networking like mad but only generating a handful of small one-off projects – nowhere near enough to sustain a business. In the course of cold-calling I picked up the Yellow Pages and phoned round all the companies listed under ‘marketing’ in the local directory. That’s how I first got in touch with Jon and he invited me round for a chat.
His suggestion was simple. He needed some help on the copywriting front but couldn’t afford to pay someone to write full-time. I needed publicity for my business and the chance to prove that yes, I really could write. A mutual agreement was reached: I would provide some regular material for the Business in Berkshire newsletter; in return I’d have my Business in Berkshire account ‘free’. Like all such arrangements I had some initial concerns that I’d end up ‘giving’ more than ‘gaining’ but time has shown that I needn’t have worried – the returns are flowing my way.
One of the advantages of using Business in Berkshire to promote a business is the impressive search engine rankings. Regular updates of fresh, relevant material on a daily basis help attract the search engines. If I type my company name into Google and do a search, it’s not unusual to find I’ve scored the entire first page of search results – and nearly always it’s the Business in Berkshire material that comes up first (links to my articles). Out of curiosity I’ve just tried it and scored 9/10 – 2 links to my official site and the other 7 B in B – related. Pretty amazing.
Establishing a strong reputation, building a company profile, telling people what you do (over and over…), word of mouth referrals – all essential to marketing any new small business. Business in Berkshire has proved to be the perfect platform to do ALL of these things.
by Hugh of Moonsail
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